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iPhone XS, iPhone XS Max, and iPhone XR

September 12th, 2018

UPDATE 9/12/2018 @2:18pm: The iPhone XS, XS Max, and iPhone XR have been announced! Read the full story:

[button color="blue" size="large" type="round" target="_new" link="/apple-events/iphone-xr/"]iPhone XR Recap[/button] [button color="blue" size="large" type="round" target="_new" link="/apple-events/compare-iphone-xs-vs-iphone-xr/"]iPhone XS Recap[/button]

Apple is hosting an event, called “Gather round”, at the Steve Jobs theaters on the new Apple Campus in Cupertino, California, on September 12th, at 10am Pacific Time.

The expectation is that Apple will launch three new iPhones: the iPhone XS, the iPhone XS Max, and the iPhone XR. It’s also rumored that Apple will be unveiling a newer, larger Apple Watch model.

Read more about Apple's 'Gather round' event ->

OR

Read the iPhone XR Launch Recap ->

2017

iPhone X and iPhone 8 Launch

Apple held an invite-only product announcement event September 12, 2017 in the Steve Jobs Theatre. During the event, Tim Cook and other Apple executives took the stage to introduce the following new products:

iPhone X (2017)

Availability

  • Pre-orders Open: Friday, October 27th
  • iPhone X Ships: November 3rd

Pricing and Size

  • 64GB - $999
  • 256GB - $1,099

iPhone 8 and 8 Plus (2017)

Pre-Order Opens: September 15th, 2017 Shipping Begins: September 22nd, 2017

iPhone 8:

32GB - $699 128GB - $799

iPhone 8 Plus:

64GB - $799 128GB - $899[/vc_section]