
Steve Jobs Unveils the iPhone
At Macworld, Steve Jobs announces 'an iPod, a phone, and an internet communicator' — all in one revolutionary device.
2007 – Present
A visual journey through 50 milestones that redefined what a phone could be.

At Macworld, Steve Jobs announces 'an iPod, a phone, and an internet communicator' — all in one revolutionary device.

1st Generation
Apple reinvents the phone.
From $499

Apple launches the App Store with 500 apps, forever changing how we use smartphones.

The iPhone you've been waiting for.
From $199

The fastest, most powerful iPhone yet.
From $199

This changes everything. Again.
From $199

Steve Jobs demos FaceTime video calling at WWDC, changing how people communicate face-to-face over distance.

Apple co-founder and visionary Steve Jobs dies at age 56 after a long battle with pancreatic cancer.

The most amazing iPhone yet.
From $199

Apple introduces Siri, the first mainstream voice assistant, forever changing how we interact with our devices.

The biggest thing to happen to iPhone since iPhone.
From $199

Forward thinking.
From $199

For the colorful.
From $99

Apple brings biometric security to the mainstream with Touch ID fingerprint authentication on iPhone 5s.

Bigger than bigger.
From $199 / $299

Apple Pay transforms mobile payments, bringing NFC-based contactless payments to iPhone 6.

The only thing that's changed is everything.
From $199 / $299

1st Generation
A big step for small.
From $399

This is 7.
From $649 / $769

iPhone 7 ships without a 3.5mm headphone jack, sparking debate but accelerating the wireless audio revolution.

A new generation of iPhone.
From $699 / $799

Say hello to the future.
From $999

iPhone X replaces Touch ID with Face ID, using a TrueDepth camera for secure facial recognition.

Welcome to the big screens.
From $999 / $1,099

Brilliant. In every way.
From $749

Just the right amount of everything.
From $699

Pro cameras. Pro display. Pro performance.
From $999 / $1,099

2nd Generation
Lots to love. Less to spend.
From $399

Blast past fast.
From $699 / $799

It's a leap year.
From $999 / $1,099

Apple revives the MagSafe brand with a magnetic charging and accessory system built into iPhone 12, enabling snap-on wallets, cases, and chargers.

iPhone 12 lineup brings 5G connectivity to Apple's smartphone for the first time, enabling faster downloads and lower latency.

Your new superpower.
From $699 / $799

Oh. So. Pro.
From $999 / $1,099

3rd Generation
Love the power. Love the price.
From $429

Big and bigger.
From $799 / $899

Pro. Beyond.
From $999 / $1,099

iPhone 14 Pro replaces the notch with Dynamic Island, turning the camera cutout into an interactive, shape-shifting interface element.

New camera. New design. Newphoria.
From $799 / $899

Titanium. So strong. So light. So Pro.
From $999 / $1,199

After 11 years, Apple replaces the Lightning connector with USB-C across the entire iPhone 15 lineup, complying with EU regulations.

At WWDC24, Apple unveils Apple Intelligence — a personal AI system deeply integrated into iOS 18, iPadOS, and macOS.

Built for Apple Intelligence.
From $799 / $899

The ultimate iPhone.
From $999 / $1,199

A powerful new member of the iPhone 16 family.
From $599

Apple introduces an entirely new iPhone category — the ultra-thin iPhone Air — replacing the Plus model and becoming the thinnest iPhone ever at just 5.6mm.

Designed to be desired.
From $799

Impossibly thin. Incredibly capable.
From $999

The ultimate iPhone.
From $1,099 / $1,199

Power meets value.
From $599
The story continues.