2007 – Present

Every iPhone.
Every Moment.

A visual journey through 50 milestones that redefined what a phone could be.

2007
Steve Jobs Unveils the iPhone

Steve Jobs Unveils the iPhone

At Macworld, Steve Jobs announces 'an iPod, a phone, and an internet communicator' — all in one revolutionary device.

iPhone 1st Generation product photo

iPhone

1st Generation

Apple reinvents the phone.

  • Multi-touch display
  • Visual voicemail
  • Mobile Safari
  • iPod integration
3.5" 320x480 display 2MP camera 4GB / 8GB / 16GB ARM 412 MHz

From $499

2008
App Store Launches

App Store Launches

Apple launches the App Store with 500 apps, forever changing how we use smartphones.

iPhone 3G product photo

iPhone 3G

The iPhone you've been waiting for.

  • 3G network speed
  • GPS navigation
  • App Store support
3.5" 320x480 display 2MP camera 8GB / 16GB 3G connectivity

From $199

2009
iPhone 3GS product photo

iPhone 3GS

The fastest, most powerful iPhone yet.

  • Video recording
  • Voice Control
  • Digital compass
  • 2x faster performance
3.5" 320x480 display 3MP autofocus camera 16GB / 32GB 600 MHz processor

From $199

2010
iPhone 4 product photo

iPhone 4

This changes everything. Again.

  • Retina display
  • FaceTime video calls
  • HD video recording
  • Glass and steel design
3.5" 960x640 Retina display 5MP camera with LED flash 16GB / 32GB Apple A4 chip

From $199

FaceTime Introduced

FaceTime Introduced

Steve Jobs demos FaceTime video calling at WWDC, changing how people communicate face-to-face over distance.

2011
Steve Jobs Passes Away

Steve Jobs Passes Away

Apple co-founder and visionary Steve Jobs dies at age 56 after a long battle with pancreatic cancer.

iPhone 4S product photo

iPhone 4S

The most amazing iPhone yet.

  • Siri voice assistant
  • iCloud integration
  • 8MP camera system
  • Dual-core A5 chip
3.5" 960x640 Retina display 8MP camera with 1080p video 16GB / 32GB / 64GB Apple A5 dual-core chip

From $199

Siri Debuts

Siri Debuts

Apple introduces Siri, the first mainstream voice assistant, forever changing how we interact with our devices.

2012
iPhone 5 product photo

iPhone 5

The biggest thing to happen to iPhone since iPhone.

  • Taller 4" display
  • Lightning connector
  • LTE connectivity
  • Ultra-thin 7.6mm design
4" 1136x640 display 8MP iSight camera 16GB / 32GB / 64GB Apple A6 chip

From $199

2013
iPhone 5s product photo

iPhone 5s

Forward thinking.

  • Touch ID fingerprint sensor
  • First 64-bit mobile chip
  • M7 motion coprocessor
  • Gold color option
4" Retina display 8MP camera with True Tone flash 16GB / 32GB / 64GB Apple A7 64-bit chip

From $199

iPhone 5c product photo

iPhone 5c

For the colorful.

  • Five vibrant polycarbonate colors
  • FaceTime HD camera
  • iOS 7 redesign
  • Affordable flagship
4" Retina display 8MP camera 16GB / 32GB Apple A6 chip

From $99

Touch ID Introduced

Touch ID Introduced

Apple brings biometric security to the mainstream with Touch ID fingerprint authentication on iPhone 5s.

2014
iPhone 6 & 6 Plus product photo

iPhone 6 & 6 Plus

Bigger than bigger.

  • Larger displays
  • Apple Pay / NFC
  • Optical image stabilization
  • Rounded design language
4.7" & 5.5" Retina HD display 8MP iSight with OIS (Plus) 16GB / 64GB / 128GB Apple A8 chip

From $199 / $299

Apple Pay Launches

Apple Pay Launches

Apple Pay transforms mobile payments, bringing NFC-based contactless payments to iPhone 6.

2015
iPhone 6s & 6s Plus product photo

iPhone 6s & 6s Plus

The only thing that's changed is everything.

  • 3D Touch pressure-sensitive display
  • Live Photos
  • 12MP camera with 4K video
  • Rose Gold color
4.7" & 5.5" Retina HD display 12MP camera with 4K video 16GB / 64GB / 128GB Apple A9 chip

From $199 / $299

2016
iPhone SE 1st Generation product photo

iPhone SE

1st Generation

A big step for small.

  • iPhone 6s power in iPhone 5s body
  • Touch ID
  • Apple Pay
  • 4K video
4" Retina display 12MP camera 16GB / 64GB Apple A9 chip

From $399

iPhone 7 & 7 Plus product photo

iPhone 7 & 7 Plus

This is 7.

  • Water resistance (IP67)
  • Dual camera system (Plus)
  • Stereo speakers
  • No headphone jack
4.7" & 5.5" Retina HD display 12MP dual camera (Plus) 32GB / 128GB / 256GB Apple A10 Fusion chip

From $649 / $769

Headphone Jack Removed

Headphone Jack Removed

iPhone 7 ships without a 3.5mm headphone jack, sparking debate but accelerating the wireless audio revolution.

2017
iPhone 8 & 8 Plus product photo

iPhone 8 & 8 Plus

A new generation of iPhone.

  • Glass back design
  • Wireless charging
  • True Tone display
  • Portrait Lighting
4.7" & 5.5" Retina HD display 12MP camera 64GB / 256GB Apple A11 Bionic chip

From $699 / $799

iPhone X product photo

iPhone X

Say hello to the future.

  • Face ID
  • Edge-to-edge OLED display
  • Animoji
  • Wireless charging
  • No home button
5.8" Super Retina OLED display 12MP dual camera with OIS 64GB / 256GB Apple A11 Bionic chip

From $999

Face ID Introduced

Face ID Introduced

iPhone X replaces Touch ID with Face ID, using a TrueDepth camera for secure facial recognition.

2018
iPhone XS & XS Max product photo

iPhone XS & XS Max

Welcome to the big screens.

  • Largest iPhone display ever (6.5")
  • First 7nm mobile chip
  • Dual SIM with eSIM
  • IP68 water resistance
5.8" & 6.5" Super Retina OLED 12MP dual camera with Smart HDR 64GB / 256GB / 512GB Apple A12 Bionic (7nm)

From $999 / $1,099

iPhone XR product photo

iPhone XR

Brilliant. In every way.

  • Six vibrant colors
  • All-day battery life
  • Face ID
  • Haptic Touch
6.1" Liquid Retina LCD 12MP single camera 64GB / 128GB / 256GB Apple A12 Bionic

From $749

2019
iPhone 11 product photo

iPhone 11

Just the right amount of everything.

  • Ultra Wide camera
  • Night mode
  • Spatial audio
  • Six colors
6.1" Liquid Retina display Dual 12MP Ultra Wide + Wide cameras 64GB / 128GB / 256GB Apple A13 Bionic

From $699

iPhone 11 Pro & Pro Max product photo

iPhone 11 Pro & Pro Max

Pro cameras. Pro display. Pro performance.

  • Triple camera system
  • Night mode on all cameras
  • Super Retina XDR display
  • 18-hour battery life
5.8" & 6.5" Super Retina XDR OLED Triple 12MP camera system 64GB / 256GB / 512GB Apple A13 Bionic

From $999 / $1,099

2020
iPhone SE 2nd Generation product photo

iPhone SE

2nd Generation

Lots to love. Less to spend.

  • A13 chip at $399
  • Touch ID
  • Portrait mode
  • Wireless charging
4.7" Retina HD display 12MP camera 64GB / 128GB / 256GB Apple A13 Bionic

From $399

iPhone 12 & 12 Mini product photo

iPhone 12 & 12 Mini

Blast past fast.

  • 5G connectivity
  • Ceramic Shield front
  • MagSafe
  • Flat-edge design return
6.1" & 5.4" Super Retina XDR OLED Dual 12MP cameras 64GB / 128GB / 256GB Apple A14 Bionic (5nm)

From $699 / $799

iPhone 12 Pro & Pro Max product photo

iPhone 12 Pro & Pro Max

It's a leap year.

  • LiDAR scanner
  • ProRAW photography
  • Dolby Vision HDR recording
  • 5G ultra-wideband
6.1" & 6.7" Super Retina XDR OLED Triple 12MP + LiDAR 128GB / 256GB / 512GB Apple A14 Bionic

From $999 / $1,099

MagSafe Returns for iPhone

MagSafe Returns for iPhone

Apple revives the MagSafe brand with a magnetic charging and accessory system built into iPhone 12, enabling snap-on wallets, cases, and chargers.

5G Arrives on iPhone

5G Arrives on iPhone

iPhone 12 lineup brings 5G connectivity to Apple's smartphone for the first time, enabling faster downloads and lower latency.

2021
iPhone 13 & 13 Mini product photo

iPhone 13 & 13 Mini

Your new superpower.

  • Cinematic mode video
  • Diagonal camera layout
  • Smaller notch
  • All-day battery
6.1" & 5.4" Super Retina XDR OLED Dual 12MP diagonal cameras 128GB / 256GB / 512GB Apple A15 Bionic

From $699 / $799

iPhone 13 Pro & Pro Max product photo

iPhone 13 Pro & Pro Max

Oh. So. Pro.

  • ProMotion 120Hz display
  • Macro photography
  • Cinematic mode
  • 1TB storage option
6.1" & 6.7" Super Retina XDR with ProMotion Triple 12MP cameras + LiDAR 128GB / 256GB / 512GB / 1TB Apple A15 Bionic (5-core GPU)

From $999 / $1,099

2022
iPhone SE 3rd Generation product photo

iPhone SE

3rd Generation

Love the power. Love the price.

  • A15 Bionic at $429
  • 5G connectivity
  • Touch ID
  • Ceramic Shield
4.7" Retina HD display 12MP camera 64GB / 128GB / 256GB Apple A15 Bionic

From $429

iPhone 14 & 14 Plus product photo

iPhone 14 & 14 Plus

Big and bigger.

  • Emergency SOS via satellite
  • Crash Detection
  • Action mode video
  • Photonic Engine
6.1" & 6.7" Super Retina XDR OLED Dual 12MP cameras 128GB / 256GB / 512GB Apple A15 Bionic

From $799 / $899

iPhone 14 Pro & Pro Max product photo

iPhone 14 Pro & Pro Max

Pro. Beyond.

  • Dynamic Island
  • 48MP camera
  • Always-On display
  • A16 Bionic chip
6.1" & 6.7" Super Retina XDR with Always-On 48MP main + 12MP Ultra Wide + 12MP Telephoto 128GB / 256GB / 512GB / 1TB Apple A16 Bionic

From $999 / $1,099

Dynamic Island Introduced

Dynamic Island Introduced

iPhone 14 Pro replaces the notch with Dynamic Island, turning the camera cutout into an interactive, shape-shifting interface element.

2023
iPhone 15 & 15 Plus product photo

iPhone 15 & 15 Plus

New camera. New design. Newphoria.

  • USB-C replaces Lightning
  • Dynamic Island for all
  • 48MP camera
  • 5 color options
6.1" & 6.7" Super Retina XDR OLED 48MP main + 12MP Ultra Wide 128GB / 256GB / 512GB Apple A16 Bionic

From $799 / $899

iPhone 15 Pro & Pro Max product photo

iPhone 15 Pro & Pro Max

Titanium. So strong. So light. So Pro.

  • Titanium frame
  • Action button
  • USB-C with USB 3
  • 5x optical zoom (Pro Max)
6.1" & 6.7" Super Retina XDR ProMotion Always-On 48MP main + 12MP UW + 12MP 5x Telephoto (Max) 128GB / 256GB / 512GB / 1TB Apple A17 Pro (3nm)

From $999 / $1,199

USB-C Replaces Lightning

USB-C Replaces Lightning

After 11 years, Apple replaces the Lightning connector with USB-C across the entire iPhone 15 lineup, complying with EU regulations.

2024
Apple Intelligence Announced

Apple Intelligence Announced

At WWDC24, Apple unveils Apple Intelligence — a personal AI system deeply integrated into iOS 18, iPadOS, and macOS.

iPhone 16 & 16 Plus product photo

iPhone 16 & 16 Plus

Built for Apple Intelligence.

  • Camera Control button
  • Apple Intelligence
  • Action button
  • Vertical camera layout
6.1" & 6.7" Super Retina XDR OLED 48MP Fusion + 12MP Ultra Wide 128GB / 256GB / 512GB Apple A18 chip

From $799 / $899

iPhone 16 Pro & Pro Max product photo

iPhone 16 Pro & Pro Max

The ultimate iPhone.

  • Largest Pro displays ever
  • 4K 120fps Dolby Vision
  • Camera Control
  • Apple Intelligence
6.3" & 6.9" Super Retina XDR ProMotion Always-On 48MP Fusion + 48MP UW + 12MP 5x Telephoto 256GB / 512GB / 1TB Apple A18 Pro (3nm 2nd gen)

From $999 / $1,199

2025
iPhone 16e product photo

iPhone 16e

A powerful new member of the iPhone 16 family.

  • Apple-designed C1 cellular modem
  • Apple Intelligence
  • Face ID
  • Longest battery life in a 6.1" iPhone
6.1" OLED display (60Hz) 48MP Fusion camera 128GB / 256GB / 512GB Apple A18 chip + Apple C1 modem

From $599

iPhone Air Debuts

iPhone Air Debuts

Apple introduces an entirely new iPhone category — the ultra-thin iPhone Air — replacing the Plus model and becoming the thinnest iPhone ever at just 5.6mm.

iPhone 17 product photo

iPhone 17

Designed to be desired.

  • ProMotion 120Hz on standard model
  • Dual 48MP cameras
  • Apple N1 networking chip (Wi-Fi 7)
  • Ceramic Shield 2
6.3" Super Retina XDR ProMotion 120Hz Dual 48MP cameras 256GB / 512GB Apple A19 chip

From $799

iPhone Air product photo

iPhone Air

Impossibly thin. Incredibly capable.

  • Thinnest iPhone ever at 5.6mm
  • A19 Pro chip
  • Titanium frame
  • Camera Control button
6.6" Super Retina XDR ProMotion OLED 48MP Fusion camera 256GB / 512GB Apple A19 Pro chip

From $999

iPhone 17 Pro & Pro Max product photo

iPhone 17 Pro & Pro Max

The ultimate iPhone.

  • 8x optical-quality zoom
  • Horizontal camera bar design
  • Vapor chamber cooling
  • 40% better sustained performance
6.3" & 6.9" Super Retina XDR ProMotion Always-On Triple 48MP cameras with 8x optical zoom 256GB / 512GB / 1TB Apple A19 Pro chip + vapor chamber

From $1,099 / $1,199

2026
iPhone 17e product photo

iPhone 17e

Power meets value.

  • A19 chip at $599
  • Apple C1X modem (2x faster)
  • MagSafe wireless charging
  • 3x scratch resistance
6.1" Super Retina XDR OLED (60Hz) 48MP Fusion camera 256GB / 512GB Apple A19 chip + C1X modem

From $599

The story continues.